Chamber Connection
eNewsletter
March 30, 2009
Chamber retires monthly newsletter format, replacing Chamber Connection with a weekly eNewsletter.
In addition to saving overhead expenses on printing and postage, the new electronic newsletter will be shorter, more time sensitive and come to you weekly on Monday mornings. Give us your feedback about the format, timing and content of our eNewsletter.
Tools you can use at your fingertips
The eNewsletter will continue to run popular features such as Welcome New Members; Membership Profiles and informative columns written by our members. All these resources will also be available online—and archived online—so you can refer to them at any time!
Click to Link to updated information for our active event committees: Awards, Concerts, Golf and Taste of Clarkston.
Subscription is open
Unlike the printed newsletter, which was mailed to the member of record only, the eNewsletter can be subscribed to by any of your employees, friends, family, customers, clients and area residents. The member on record receives a copy automatically, if we have your email address. Additional subscribers can go to www.clarkston.org and click on “Sign up”.
Save Money with the Chamber
This week we’re highlighting the April 1, Advertising Advantage. Now through September 1, 2009, you can insert your flyer in a mailing to 1000 area businesses for just $125 (that’s a $50 savings off the regular price!)
Get Connected and Stay Connected
Upcoming Networking Opportunities—April 9, 2009 BOB at Clarkston Flower Shoppe and The Bird Feeder. 7:45-9:00 a.m.
A one page fax back of this month’s networking events is available online in the Registration area. Or if you prefer, register online. We will also be sending the one page fax back form in the Advertising Advantage mailing. FAX BACK Registration form
Heidi Wood, Genisys Credit Union
Check out the New Members that joined the Chamber in February.
New Member Profiles
Ambassador of the Month--Katy Dixon, Discovery Business Systems
Informational articles by the Chamber's Contributing Writers
Capitol Connection
by State Representative Eileen Kowall
March 30, 2009
The Battle for Customers: What Best-in-Class Companies are Doing!
Current conditions, from Wall Street to Main Street, have created a Darwinian Dream. The business world has been divided into Predators and Prey and only the strong (prepared) will survive. In this economic environment, the most successful companies will not settle for “their piece of the pie,” they’re going after each one of your current customers! Don’t put yourself, or your customers, on the lunch menu!
So, who will win this titanic struggle for customers? . . . . . .NEXT
Quick Bytes
by Mike Mercier, PC Miracles
Social Media Corner
by Jason T. Ryan, Vision Fuel Media
by Sue Kinch, Fresh Eyes Business Services
March 30, 2009
Are my print advertising materials effective?
“Quick, throw together a flyer; we’ll hand it out at the Chamber lunch!” We’ve all done it, an opportunity to get the word out comes along and we throw together a print piece. CAUTION! Consider using a professional for all print material. Professional design and printing is sometimes less expensive than printing flyers in your office. Too many print pieces unintentionally convey unprofessionalism. If we don’t care enough . . . . NEXT