Clarkston Chamber eNews Connection
January 4, 2011
Welcome to the Electronic Newsletter of the Clarkston Area Chamber of Commerce
www.clarkston.org
5856 S. Main St.
Clarkston, MI 48346
248-625-8055
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Chamber President Bill Burr All Saints Cemetery |
Thoughts from your President: I am currently reading a book by Seth Godin called “PURPLE COW” Transforming Your Business by Being Remarkable. His premise is that after you have seen one, two or ten cows they become boring. But a Purple Cow would be something outstanding, remarkable. That is what we have to do to our businesses, make them remarkable. Your Chamber membership is the first step in setting your business apart from the crowd. With membership in our Clarkston Area Chamber of Commerce you instantly have over 500 Business Friends who can be referral sources and networking contacts. The events that we offer give you a great opportunity to learn about the community and what ideas work for other businesses.
This year has gone by fast I am already one quarter through my Presidency and it has been a great learning adventure.
I cannot say it enough that you only get out of the Chamber what you put into it. We have committees to serve on, events to attend and offices to hold. Please look into becoming more involved in YOUR Chamber.
Continue to prosper, Bill Burr
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Clarkston Area Chamber of Commerce
248-625-8055 www.clarkston.org
FACEBOOK 101
Recommended Six-step Approach to Building Your Facebook Page
#1: Objective
First, be clear on what your primary purpose is for your Facebook page. Examples include raising brand awareness, enhancing customer service, building your email list, driving traffic back to your blog, building community, etc.
#2: Design Strategy
Once you’re clear on the objective(s) of your Facebook page, the design needs to reflect that. Say your primary objective is to build your email list. You’ll need to feature at least one opt-in box.
#3: Content Strategy
Ideally, just as with your blog, you’ll have an editorial guide (or content matrix) which includes a plan for publishing a mix of updates, photos, videos, and links.#4: Promotion StrategyNow you’ve built it and need to ensure “they come!” There are many ways to promote your Facebook page inside Facebook, outside Facebook and offline. #5: Engagement StrategyNow you’re starting to gain traction! But you’ll need to allocate resources to ensure your Facebook page is being monitored and moderated—if not always by you, then by your team.
#6: Conversion Strategy
The tipping point in social media is between 500-1,000 fans/followers/friends/email subscribers. You’ll start to see measurable results with this size group. You’ll be building trust and loyalty among your fanbase with consistently good content and reliable responses. Now you must have a strategy in place to convert your fanbase to paying clients or customers.
Take 5 (Five Fast Facts)
1. Wowie! The Chamber (@CACOC) has over 1200 followers on Twitter! Do we give and get referrals via Twitter? You bet! If you're on Twitter, look us up and give us a follow.
2. We LIKE it when you LIKE us. Did you know that you can post information, invitations and offers on the Chamber's Facebook Page? Check it out, post some information, promote your business Facebook page.
3. The January 2011 issue of the Travel In Michigan Web Magazine is on line.
4.Attend the next luncheon mixer January 20 at Outback Steakhouse and learn ways your Chamber membership can help you save money. (Comcast, Office Depot and Blue Cross Blue Shield of Michigan.)
5. Attn: Women business leaders--donate your cleaned career clothing (on a hanger) to help women-in-need get interview and career wardrobes. Clarkston Area Chamber is collecting your donations, now through the end of January. Donations will be sent to Lighthouse Emergency Services, Career Closet.
Upcoming Networking events
Chamber BOB Business Over Breakfast January 13, 2011 7:45-9:00 a.m. |
Clarkston Hot Yoga 5678 Sashabaw Rd. Clarkston, MI 48346
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MEMBERS registration $15/person. Non-members $25/person BEST VALUE--MEMBERS Save $5 when you sign up and pay in advance. ($10/person) Early Bird discounts apply to registrations received 48 hours prior to the event. |
Chamber Luncheon January 20, 2011 11:45-1 pm |
Outback Steakhouse 6435 Dixie Hwy. Clarkston, MI |
MEMBERS registration $25/person. Non-members $30/person BEST VALUE--MEMBERS Save $5 when you sign up and pay in advance. (20/person) Early Bird discounts apply to registrations received 48 hours prior to the event. |
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OCN Business Card Exchange Tin Fish, 12 Oaks Mall January 26, 2010 5:30-7:30 NOVI |
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Women in Business January 27, 2011 10:45-1 pm |
The Right Stuff Speaker: Charlie Wollborg, Curve Detroit Clarkston Administration Building 6389 Clarkston Rd. Clarkston MI 48346 |
MEMBERS registration 505/person. Non-members $50/person BEST VALUE--MEMBERS Save $20 when you sign up and pay in advance. (30/person) Early Bird discounts apply to registrations received 48 hours prior to the event. |
NEW features with Online Registrations
We're launching All Access Pass options. We're starting with Monthly All Access Pass options that allow you to click once and register for all of that month's networking events. This generates one bill, one receipt and guarantees you the early bird registration discount for those events.
We're also launching the Women in Business All Access Pass-for those of you who plan to attend all 4 events, you can sign up once and be guaranteed a spot at each event.
All Access Passes are only available for a limited time each month. (After each month's BOB, that month's All Access Pass is no longer available. You'll have to wait until next month.
Contributor's Corner
- Check out Ron Delorme, Manage Max article in the Contributors Corner
- Check out Lou Melone's Dbusiness Web Xtra columns in the Contributors Corner
- Check out Stacy Himmelspach's newsletter in the Contributors Corner
- Check out Advanced Counseling's newslettter in the Contributors Corner
- Check out Chamber Member Lou Melone's interview on From the Top with DBusiness Magazine!
- McLaren is now a site thru the Riley Foundation and we are able to offer free mammograms for patients without insurance as long as they are over 40 and live in Oakland County.
NEW Jewels Yoga & Fitness In house retreat January 22, 2011 5 pm- January 23, 2011 10 a.m. SEE FLYER
NEW Jewels Yoga & FitnessChanges to our evening classes - Monday, Tuesday and Thursday's classes are now at 7:00 pm not 7:15pm. This change is effective immediately. Join us on Saturday mornings at 10:15am for Gentle Yoga with Anne.
Welcome in the New Year with new opportunities to breathe and move. Check out all our class offerings, times and therapeutic massage information at: www.jewelsyogafitness.com
NEW At Nuview Nutrition we are excited to announce that BIA testing is now available. Bioelectrical Impedance Analyzer-is a method of assessing your "Body Composition" the measurement of body fat in relation to lean body mass,is an integral part of a health and nutrition assessment. Research has shown that body composition is directly related to health. A normal balance of body fat is associated with good health and longevity. Excess fat in relation to lean body mass known as altered body composition, can greatly increase your risks of cardiovascular disease, diabetes and more. BIA fosters early detection of an improper balance in your body composition, which allows for earlier intervention and prevention. BIA also provides a measurement of fluid and body mass that can be critical assessment tool for your current state of health If you are interested in having a BIA test call 248-766-2210
NEWNuview Nutrition starts it's Winter Series Group Classes January 17th don't miss out sign up now
New Year, New You! Learn how to Eat, Drink and be Healthy Lose Weight and Improve Your Numbers Naturally. This class meets every Monday evening starting January 17th this series will include all BIA testing, intake process, individualized meal plans, guidebooks and 2 individual appointments for meal plan adjustments, weights, measurements and testing. This series will be a total of 12 weeks and will cover "Eating, Exercise, Energy & Metabolism", "Exercise For Life", "Stress Solutions", "Supermarket Shopping Strategies, "Real World Eating", "Vitamins & Minerals", "Detoxification"
This group class is perfect for anyone who wants to learn how to lose weight and develop smart ways to live well. This is a perfect class for those who struggle to stay on track, may have insulin resistance, high cholesterol or triglycerides, high blood pressure, increased waist circumference and are at risk for coronary heart disease and or type 2 diabetes.
If you would like to attend please call to register at 248-766-2210 we only have 8 seats left, intake process will start January 10th.
Cindy Crandell R.N., C.N., Lifestyle Educator, Nuview Nutrition LLC, 248-766-2210
Chamber and Community Events
NEW Mind & Body Wednesdays @ the Independence Township Library
Hear speakers presenting on a variety of health and fitness topics and participate in free sample fitness classes. It’s your chance to “try it before you buy it”. Try something new each week.
Wednesday, January 5, 2011, 7-8pm
Clarkston Self Defense Sample Class
Presented by Chamber member, Darwin E. Banister, 6th Degree Black Belt and Owner of Clarkston Self Defense.
Consider learning more about the ancient art of Karate as a form of fitness and self defense. The class is taught so you can train at your own pace, regardless of age or fitness level.
You will need sweats or comfortable workout clothes and tennis shoes as well as some water.
All participants will be required to sign a liability waiver prior to participating.
Hosted by the Friends of the Independence Township Library
Contact Keegan Sulecki at the library (248-625-2212) for more information.
NEW LaFontaine Automotive GIVE LIFE We are having a blood drive for the American Red Cross here at the “Green” store on January 11, 2011. The address is 4000 W. Highland Rd, Highland, MI 48346. It will be upstairs in the conference room from 11:00am to 5:00pm. Walk-ins are welcome, but appointments are recommended. Please call me at 248 714-1164 or email me at cpeters@lafontaine.com to schedule your appointment. Thank you so much for your gift of life!
On Wednesday January 12, 2011 You are invited to Daylight Donuts of Clarkston Grand Opening & Ribbon Cutting
Located at 5899 Dixie Hwy. Clarkston, MI 48346 (Independence Commons)
Grand Opening 8:00 – 9:00AM Ribbon Cutting at 8:30AM
Contact: Ira Elias, Owner 248-618-3974 or 248-961-5700 (cell)
Please come in and taste our freshly made product. Made fresh on premises daily!
We will be featuring Grand Opening Specials! Donuts, Rolls, Specialties and much more!
NEW January 12, 2011 Clinton River Watershed Council will host a free Stormwater 101 Presentation Please register in advance
Please call 248.601.0606 or e-mail contact@crwc.org for more information SEE FLYER
NEW START 2011 OFF RIGHT!
James B. Kruzan, CFP CRPC Presents:
- Learn 5 proven investment tips which may potentially improve your portfolio returns.
- PLUS…An informative discussion of the two most common methods used for portfolio distribution AND the pros and cons of each.
WHEN: Tuesday, Jan. 18, 2011 at 6:30 p.m. OR Wednesday, Jan. 19, 2011 at 6:30 p.m.
WHERE: Mesquite Creek – 7228 N. Main Street, Clarkston, MI 48346
Seating is Limited – Reservations Required
To RSVP for this complimentary presentation, please call Danielle Nickerson at 248-625-2993 or email Danielle.Nickerson@RaymondJames.com
**A must see for anyone serious about creating or maintaining a realistic retirement plan!
NEW You're Invited! Ribbon Cutting Tuesday January 18th 2011 from 3pm - 7pm
Field Stone Manor Wedding Chapel 15045 Dixie Hwy Stuite E (main level/center) Holly, MI 48442
248-328-0660 or 248-846-8014
Field Stone Manor Wedding Chapel
Owners Polly Clements, Kelle Hruska, and Andrea Turnball cordially invite you to attend our Ribbon Cutting Tuesday January 18th 2011 from 3pm - 7pm
Refreshments will be served from 4pm - 7pm Everyone is welcome, however an RSVP to 248-328-0660 or 248-846-8014 would be appreciated
*This event was rescheduled from December
NEW Saturday, January 22, 1:00-4:00pm
Kidsight Free Vision Screening for ages 1-5 years
Sponsored by the Clarkston Area Lions Club
Using a special camera, photos are taken of the child’s eyes which are then sent to Children’s Hospital where they are screened by professionals for a number of risk factors.
Independence Township Library, 6495 Clarkston Road
Please register with the library, 248-625-2212 or www.indelib.org
NEW Sunday, January 23rd, 1:30pm
Free Live Music @ the Library
The Gratitude Steel Band
Independence Township Library, 6495 Clarkston Road
The Gratitude Steel Band creates a variety of musical adventures with fun, action and audience participation! A great event for all ages. Mark your calendar and chase away the winter blahs with us.
Sponsored by the Friends of the Independence Township Library.
Check out the 2011 Women in Business Schedule
ANNOUNCING
the Official Chamber Publication
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LIFESTYLE Clarkston-Independence Township Spring/Summer Edition March 2011 Advertising is now available. |
Sign up for savings with Clarkston Area Chamber of Commerce Office Depot Discount Program
