Clarkston Chamber eNews Connection February 1, 2011 Welcome to the Electronic Newsletter of the Clarkston Area Chamber of Commerce |
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www.clarkston.org 5856 S. Main St. Clarkston, MI 48346 248-625-8055
Connect with us on Linked In Be a fan of the Chamber on Facebook Follow the Chamber on Twitter Check out our Blog Clarkston Area Chamber of Commerce 248-625-8055 www.clarkston.org
FACEBOOK 101 Recommended Six-step Approach to Building Your Facebook Page#1: ObjectiveFirst, be clear on what your primary purpose is for your Facebook page. Examples include raising brand awareness, enhancing customer service, building your email list, driving traffic back to your blog, building community, etc. #2: Design Strategy Once you’re clear on the objective(s) of your Facebook page, the design needs to reflect that. Say your primary objective is to build your email list. You’ll need to feature at least one opt-in box. #3: Content Strategy Ideally, just as with your blog, you’ll have an editorial guide (or content matrix) which includes a plan for publishing a mix of updates, photos, videos, and links.#4: Promotion StrategyNow you’ve built it and need to ensure “they come!” There are many ways to promote your Facebook page inside Facebook, outside Facebook and offline. #5: Engagement StrategyNow you’re starting to gain traction! But you’ll need to allocate resources to ensure your Facebook page is being monitored and moderated—if not always by you, then by your team. #6: Conversion Strategy The tipping point in social media is between 500-1,000 fans/followers/friends/email subscribers. You’ll start to see measurable results with this size group. You’ll be building trust and loyalty among your fanbase with consistently good content and reliable responses. Now you must have a strategy in place to convert your fanbase to paying clients or customers.
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Take 5 (Five Fast Facts)
1. DUE TO THE Winter Storm/Blizzard Warning: Tuesday 2/1 Seminar is rescheduled to Thursday 2/3 at 6:00 pm at the Red Knapp’s Restaurant at 6722 Dixie, Clarkston, MI 48346. Matt Wagner, Conservative Retirement & Legacy Planning Specialist of Caring Insurance Advisors will be presenting Financial Longevity for Retirement-- STRATEGIES TO PROTECT YOUR FINANCIAL FREEDOM.
You are cordially invited to attend and invite friends approaching or in retirement to see this critical information and receive a free retirement planning workbook, not to mention the nice dinner at Red Knapp’s Restaurant located at 6722 Dixie Highway, Clarkston, MI 48346. Seating is limited, so reservations are required. RSVP today to 1-888-245-7175 2. The Golf Committee is changing things up for 2011! Not only is the Golf Classic date early in June (Monday June 13) but they're changing the format. Not a straight shotgun start SCRAMBLE--like everybody else does--This year's outing will be similar to the Ryder Cup! Beginning and intermediate golfers--no worries! Instead of playing for overall lowest score--you'll be competing for match points (winner of each hole). Experienced Golfers rejoice! Competition pairing will be balanced and exciting. There's something for everyone with the new Chamber Challenge Cup Classic! (including a travelling trophy cup that will be ENGRAVED with the names of the winning team). 3. We LIKE it when you LIKE us. Did you know that you can post information, invitations and offers on the Chamber's Facebook Page? Check it out, post some information, promote your business Facebook page. 4. The U.S. Small Business Administration is pleased to provide you with the latest edition of the Michigan District Office Resource Guide. 5. The February 2011 issue of the Travel In Michigan Web Magazine is on line: www.travelinmichigan.com
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Are you interested in being a contributing writer for the Chamber? Email Penny@clarkston.org to find out how to get your articles published on the Chamber's website.
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