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“Leveraging the Media: How to Cut Marketing Costs and Get Thousands of Dollars in Free Publicity”

Five Time EMMY® award winner Shawne Duperon of ShawneTV delivers leading edge workshops and presentations across the United States and Canada to successful business owners, entrepreneurs and corporate executives. Her workshops are popular and draw impressive crowds with her engaging style and newsroom know-how.

Over the last 20 Years, Shawne Duperon has worked at ABC & NBC and has interviewed presidents, celebrities and sports stars. Shawne has filmed folks like General Colin Powell, President Jimmy Carter, Secretary of State Hillary Clinton, Senator John McCain, Morgan Freeman, YoYo Ma, Phil Mickelson and Bill Cosby to name a few.

She knows what it takes to create exquisite word of mouth marketing, help businesses attract thousands of dollars in free publicity, and have reporters, producers and editors clamoring for more.

Shawne has created a customized Chamber University event for our members. This marketing and free publicity workshop is structured to help business owners market their business in a competitive environment, lower out-of-pocket marketing costs and increase their business’ visibility, ultimately attracting thousands of dollars to their business, service and online presence.

When a business owner gets one story on the news, it is worth approximately $6500 in one day of hard cost advertising. That’s just one story. Shawne shows businesses how to create the free publicity on-goingly.

Leveraging the Media: How to Cut Marketing Costs and Get Thousands of Dollars in Free Publicity

This 2 ½ hour media marketing workshop is guaranteed to give you the tools, skills and strategies to lower your marketing budgets and increase your capacity to attract free publicity.

In this content rich course you will learn:

* The best times of day to pitch newsrooms

* The biggest difference between print and broadcast media

* Five "musts" on every press release

* Navigating the newsroom's chain of command

* How to find and create relationship with the all-powerful "Queen

Bee" in every TV newsroom

* Who reports to whom and who decides what gets onto TV

* How to find the assignment editor's hot button and hit a home run

*The best way to pitch TV news people who are busy, busy, busy

* The one person in the newsroom who will welcome your pitch with open

arms

* The secret weapon you can use time and time again to get the

newsroom's attention

* The same secret weapon that works wonders as a thank-you

* How to sound credible by talking the language of the TV newsroom

*The two best days of the week to piggyback your story idea onto

national studies

* How many times to call before it's way too much

You’ll also learn:

The seven broadcasts blunders to avoid
Planning an event the media will clamor to attend
The best month to pitch
Becoming a news source the media adore
Piggybacking off of national stories
Creating your niche and specialty in your industry
The best times of day to pitch
How to dissipate cynicism when you pitch
Shifting your beliefs about media that will make you more attractive to reporters and producers
The key elements to creating any story
Newsroom lingo like "packages" and "donuts"
Detailed content on how to create a one-stop story
Seasonal stories you can pitch year round
How to use Social media such as You tube and Twitter
How to use food to get coverage
Why you never want to set an event for 10am on any day of the week
Which stories REALLY work
Story Ideas for your specific industry
Why you must always ask for permission to pitch
How to get more than a minute of airtime for your book, product or service
The big differences between broadcast versus print
Three mistakes you don't want to make when romancing a media contact
The three hottest tips to become a master networker with the media, as well as with other businesses

“Shawne Duperon is the BEST speaker our chamber has ever had. We continue to have her present because she creates a buzz whenever she does one of her workshops. You will love working with her and your members will thank you for finding her. I highly, highly recommend her.”

Dawnaree Demrose, President, Pontiac Regional Chamber